Background
'Jai' is the name of a newborn and comes from Jaipur, the pink city in India. It's here where his parents discovered his first presence. I was lucky to be there on that moment and they asked me to develop a meaningful image that would propagate this event and herald the baby's arrival into the world.

Approach
My goal was to create an everlasting sign. Not for a baby, but for a human being regardless of age. Therefore no childish hassle, but a proud signature that can be used on a baseball cap or as a tattoo. It captures the city's spirit and houses the roots of the baby.