Background
’Kunstreken’ is a book that challenges children to paint. In a world of art, seven Dutch masters are waiting to be explored in a playful way. On this discovery journey the young ones get to know the work and personal stories behind each master, such as Van Gogh and Appel. They learn that paintings are not just born and that the brushstroke in particular tells a lot about the character of the artist. Every page of the book encourages the children to make their own piece of art while handing them examples and techniques.

Approach
In the layout, I wanted to magnify the concept of brushstrokes so that they could almost be seen as spatial objects. Ready to be climbed and discovered. That idea was reinforced by creating a galaxy-like world in which they would float. The palette of fluorescent colors and coarse typography makes the visual language iconic and daring.