Background
Museum van Loon is a small, but high quality museum in the heart of Amsterdam. Each summer in the seventeenth century there was a tradition in Amsterdam. Wealthy citizens would flee to their homes on the countryside away from the city. Not so much out of free will, but more because of the heat and terrible stench as there was no sewage system.

Approach
The museum decided to dedicate an exhibition to one of these homes called 'Hartenlust' (Lust for a heart). Staying close to the theme, I designed an extravagant heart shape that literally formed the center of each promotional peace.